I had the privilege of working with an outstanding team of talented t-shaped individuals to set the foundation of the future of the Duke website.
My role throughout this project ranged from Art director to lead designer and user experience designer.
We are using agile development to build the website, so in reality this project will never be done. There will be future releases with new attributes and continual improvements, based on user testing and analytics.
From a strategic standpoint we wanted to make the site responsive, with a mobile first approach, so users could easily access the site and content on any device. This would influence all design and technology decisions.
Our process is very transparent and team focused. Everyone participates in creating the product. As a team, we concept and sketch out possible solutions for tasks, break the sketches down, build wireframes, prototype in browser, then we fine tune with design.