Banfi Wines approached Modea to help with the launch of a brand new product in their wine portfolio, Riunite Sweet. Research showed that there was huge market potential for an entry-priced, easy-drinking sweet red and sweet white wine. Banfi had previously focused most of their production and wine sales on the high-end wine connoisseur market and therefore needed our help in marketing to this new audience segment.

The creative brief contained one major insight based on research conducted by Banfi. Sweet wine, above all other varietals, is most often consumed by women while hanging out and relaxing in their social circles. The creative team brainstormed based on this insight and created the "Chill Chatter" game which posed fun questions for wine drinkers to answer together inspiring 'juicy conversation.'