CAUSE Book
The Cause Book is a promotional print piece for the College of Architecture and Urban Studies at Virginia Tech. The intention was to showcase a wide range of research done by the college over the last 15 years. The book would also be distributed to the internal Virginia Tech community, alumni and other colleges with similar programs.
I worked with a swat team of designers in an old cigar testing room for a year, gathering, organizing and trimming down research. In parallel to this task, we concepted and did some simple UX to figure out the best way to present the content. After sketching out ideas, the team pumped out countless templates. Our goal was to create the most useful and flexible framework for our book. We wanted a killer looking design that could scale up and down, depending on the amount of content. The project was a great success and all stakeholders commented that they were amazed to see 15 years of research compiled into a small beautiful handbook. The college even signed up for a second edition release.
Concepting
Paper
Pencil
Content Audit
Layout
Print
Indesign
Illustrator
Photoshop
Art Diretion
Production
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